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The
Rockwood 2004 Olympic Watch Rules
The immediate temptation when grading a major network on its content
is to criticize it for the quantity of ads it broadcasts. Let it be known
right up front that Team Rockwood thinks that NBC should
run ads out the wazoo. The fact is that NBC has done what most of you
haven't, which
is pony up $793 million to go all the way around the world and show you
pictures on that idiot box in your living room. For free. If NBC needs
to show advertisements to pay for your lack of spending power, then by
God, you should watch them and be happy. That's the price you pay for
not going to Athens yourself.
However, the Rockwood 2004 Olympic Watch will still
be documenting this advertising time, if for no other reason than it
qualifies as neither "events" nor "fluff." We
just want you to know how they stand. But once again, let us restate
that under no conditions will we tolerate any whining about all the ads
they show on TV. If you don't like it, there are reportedly plenty of
tickets still available, all you need is $2,000 for a plane ticket. Yeah....
we thought so.
With that said, what will we be grading? Essentially, it comes down
to two categories, events and fluff. Sometimes the two intertwine,
in which
case, Team Rockwood will make a judgement call. Much like the Olympics
themselves, the decision of the judges is final, so no beefing about
that either.
Some of you may be asking "What's the difference between events
and fluff?" Good question. There are always exceptions, but here
are some guidelines:
- Events are obviously competitions and only competitions. If people
are competing in an Olympic match, that is an event.
- If the event the person on screen is competing in is NOT at the
Olympics, it is most likely fluff.
- Medal ceremonies, being something that only happens at the Olympics
themselves, will be counted as events.
- Video of past Olympics will be counted as fluff.
- Because there are so many events that no one (not even members
of Team Rockwood ) could possibly watch them all, news about the
current Olympics
will be counted as an event.
- Any story featuring someone who is NOT an athlete is fluff.
- Any video that is posterized, mosaiced, overexposed, purposely-blurred,
or otherwise enhanced is fluff.
- Anything with a musical background intended to enhance emotion
is fluff.
- Interviews conducted immediately following the event will be counted
as events.
- Interviews conducted in dramatic lighting will be counted as fluff.
These are just a handful of the rules that Team
Rockwood will be
using during the games. In short, if something is (or in the
case of Athens,
could be) live and unpredictable, then it's an event. Anything
staged or obviously pre-recorded is fluff.
Any time two anchors are talking to each other instead
of talking about what happened qualifies as fluff. Of course,
that could
easily be the local news.
Finally, if there's something you want to tell us
about, just drop us a line in the Rockwood
Mailbag. You might also want
to take a gander at the comic
strips. Hours of enjoyment, right here
at your fingertips. Isn't the web great?
Now, let's
start watching!
© Copyright
2004 Brian Lundmark, all images and text on this page.
All rights reserved. Tell
me about it!
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