August 9, 2010: Will: You're having another Star Wars Celebration? George Lucas: The yacht needs a new coat of paint. Will: Don't you think you've stretched this thing far enough? George Lucas: Watch this... Will: Did you just squeeze blood out of that rock? George Lucas: Never underestimate the power of the force of marketing!
August 11, 2010: Al: George, after 30 years of buying everything you sell, I think I finally hav the willpower to resist you. George Lucas: Yes, but can you resist the R2-D2 Droid phone? Admiral Ackbar: It's a trap! Al: It's just a little phone! That's not really giving in, right? Admiral Ackbar: He can't repel marketing power of that magnitude! George Lucas: Only now, at the end, do you understand.