The immediate temptation when grading a major network on its content is to criticize it for the quantity of ads it broadcasts. Let it be known right up front that Team Rockwood thinks that NBC should run ads out the wazoo. The fact is that NBC has done what most of you haven't, which is pony up $775 million for the Sochi Olympic Games. Then they packed up all their gear and went all the way around the world to show you pictures on that idiot box in your living room. For free. If NBC needs to show advertisements to pay for your lack of spending power, then by God, you should watch them and be happy. That's the price you pay for not going to Sochi yourself.
However, the Rockwood 2014 Olympic Watch will still be documenting this advertising time, if for no other reason than it qualifies as neither "events" nor "fluff." We just want you to know how they stand. But once again, let us restate that under no conditions will we tolerate any whining about all the ads they show on TV. If you don't like it, planes to Russia are leaving all the time. We're sure they could squeeze you on for a thousand bucks or so. Yeah, that's what we thought. Have a seat.
With that said, what will we be grading? Essentially, it comes down to two categories, events and fluff. Sometimes the two intertwine, in which case, Team Rockwood will make a judgement call. Much like the Olympics themselves, the decision of the judges is final, so no beefing about that either.
Some of you may be asking "What's the difference between
events and fluff?" Good question. There are always exceptions,
but here are some guidelines:
These are just a handful of the rules that Team Rockwood will be using during the games. In short, if something is (or in the case of Sochi, could be) live and unpredictable, then it's an event. Anything staged or obviously pre-recorded is fluff. Any time two anchors are talking to each other instead of talking about what happened qualifies as fluff. Of course, that could easily be your local news.
Finally, if there's something you want to tell us about, just drop us a line in the Rockwood Mailbag. You might also want to take a gander at the comic strips. Hours of enjoyment, right here at your fingertips. Isn't the web great?
Now, let's start watching!